![]() ![]() “The website and the application work in English and Russian languages,” it said. The retailer is already operating in Slovakia, Ukraine, Israel, Germany, Russia, Belarus, Kazakhstan, Kyrgyzstan and Armenia.Īccording to the firm, US online shoppers may place an order both via a separate website us. and with the help of the mobile application. In January 2020, the company kicked off sales in Poland, making it the first European country in which it operates. It thus expanded its online presence to cover 14 countries around the world.Īt the end of February, Wildberries launched sales in France, Italy and Spain. France is among its main markets.A year after entering the European market, Russia’s largest online retailer Wildberries has started sales in the United States. This company, whose mobile apps sell Chinese products at cut-rate prices, did not start from Russia, but it was founded in 2016 by Russian entrepreneur Ilya Shirokov. The international successes of JOOM are also noteworthy. While focusing mainly on China-to-Russia sales, market leader AliExpress Russia (a joint property of Alibaba, Mail.Ru Group, Megafon and sovereign fund RDIF) also provides Russian merchants with international sales opportunities. However, Ozon - which made a triumphant NASDAQ IPO in late 2020 - has no in-house logistic infrastructure outside Russia. ![]() While cross-border sales to Russia account for several billions of US dollars every year, Russian e-commerce majors have essentially focused on their domestic market so far.Īmong the exceptions is Ozon, whose products are popular among Russian-speaking communities in the USA, Israel and other countries. Wildberries offers a rare example of a Russian online retailer selling outside Russian-speaking countries. Wildberries has reported total sales of more than $6 billion in 2020 (up from $3.3 million in 2019, according to DataInsight). The Russian e-commerce company also operates in Poland (since January 2020), Slovakia (since May 2020) and Israel (since December 2020). In addition to Russia, its home market, Wildberries currently serves several countries of the former Soviet Union: Armenia, Belarus, Kazakhstan and Kyrgyzstan as well as Ukraine, where it launched operations this past September (via its Polish subsidiary). Thanks to local logistics partnerships, Wildberries provides home deliveries by courier in the three countries, as well and pickup point deliveries in France and Spain, with 2,500 and 1,900 pickup points, respectively, as reported by Russian publication Retail & Loyalty. “We offer a large assortment of items from various manufacturers, from famous global brands to small local businesses, and we are open to partnerships with entrepreneurs from all countries” Vyacheslav Ivaschenko, Director of Development, was quoted as saying. Through localized web and mobile interfaces (France, Italy, Spain), online shoppers from these three countries can access more than four million products from some 40,000 brands - from fashion items, to electronic and household appliances, to books, to sports items, to cosmetics and more. In late February Wildberries, the number one Russian e-commerce company, launched in three new EU countries: France, Italy and Spain - just weeks after its debut on German soil. ![]()
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